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4 crucial steps many people forget when they launch an eCommerce business

Ideas for starting an online business

4 crucial steps many people forget when they launch an eCommerce business

Starting and registering an eCommerce business is, in and of itself, quite straightforward. Yet the simplicity with which you can launch such a company is dangerously deceptive. Many entrepreneurs new to eCommerce jump into the field without taking the proper preparatory steps and end up falling flat on their faces.

 

Here are four key eCommerce tips that you simply have to consider before you start your new venture:

 

1. Separate your business from yourself

 
It is always a smart move to ensure you and your business are legally separated. This keeps you protected in case legal action of any kind is taken against the company or one of its staff members.
 
So, as opposed to making the huge mistake of launching your eCommerce concern as a sole trader outfit, make it a limited liability company. Also, open a business account and use a business credit or debit card for all transactions. Do not use your money from your personal current account for business-related expenses.
 

2. Protect your property

 
In the internet age, a strange idea has permeated that there is no such thing as intellectual property. The things we see and buy online have the appearance of merely being in cyberspace – they may seem like they are available for anybody to claim and use as they wish.
 
This can lead some business people to not take the proper steps to trademark their company, its logos and its products when they trade online, which can put a huge dent in their potential profits. Apply for all the appropriate patents before you launch.
 

3. Choose your platform carefully

 
There are hundreds of different platforms available to small businesses that want to sell products online. Do not assume they all offer the same thing in different packages.
 
Depending on the type of product you sell, the level of customer interaction you wish to have, your social media usage, the regularity of your updates and many other factors, different platforms will suit you better than others. Trial as many as you can before you go live.
 

4. Find the most cost effective and flexible courier solution

 

 
As a successful eCommerce business will be sending multiple products to customers on a regular, or even daily basis, and and the same time offering free shipping, finding a courier service that has been designed with eCommerce retailers in mind is vital. Here at Parcelhub, we help over 500 UK businesses save time and money on their parcel shipments – Learn More

Simon Wright

Marketing Manager at Parcelhub - Part of the Whistl Group

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