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4 Things to consider when choosing an eCommerce platform for your business

best ecommerce platform for small business uk

4 Things to consider when choosing an eCommerce platform for your business

Opening your own online store is no small undertaking, there are so many different options to consider, the most important of which is choosing the right e-commerce platform. From Shopify and BigCommerce, to Webs and Magento, there are a number of contenders, all vying for your time and attention. The most popular platform, however, won’t always be the one that meets your needs. There are many other decisions to weigh up, including ease of use, pricing, and integration. To help you along, we’ve pinpointed some of the things businesses need to consider when selecting an e-commerce platform.

1. Consider what you’re selling

The goods you trade will be a major factor in choosing which e-commerce platform you should, or should not, use. Some e-commerce providers only handle digital products, whereas others are equipped to handle both physical and digital. Others impose inventory limits, so if you know you’re going to be shifting lots of stock, choose a platform that offers unlimited listings at a competitive price. Also, be aware of what products you’re selling and make sure they don’t violate any terms and conditions; some providers don’t allow the sale of alcohol or adult products, for example.

2. Choose the most suitable payment platform

When it comes to payment, customers prefer as many options as possible, so choose a platform that covers all the major payment gateways. PayPal is a must, but lesser known options, such as DalPay, are becoming increasingly popular, so it might be worth looking ahead in order to cover all your bases.

3. Form and functionality

Like it or not, appearance is a key factor in e-commerce. It may sound blunt, but visitors who don’t like the look of your website won’t stick around to part with their cash. Therefore, it’s important you choose a provider that can fulfil all your aesthetic requirements. Some vendors offer professional, pre-loaded themes, while others will go as far as to recommend developers that will customise a theme specifically for you.

4. Cost effective and reliable hosting

Consider if you’ll be hosting your site, or if you want your ecommerce provider to carry the load. Hosting your own site will leave you firmly in control, but for businesses that want to save money, hosting with a provider will cut down on maintenance and security costs considerably.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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