Amazon extends reach of ‘Login and Pay’ feature
Amazon’s Login and Pay function proved a hit in the US and UK, and has now been extended to Europe. Login and Pay makes buying via Amazon much swifter and more convenient. When browsing, web users are given the option to ‘Login and Pay’ for an item they have been looking at with their Amazon account, in the form of a clickable button.
This feature has seen Amazon sales increase, with 34% higher conversion rates in the US, as a recent article in Ecommerce News reported. Many businesses in Europe have been quick to implement the feature, among them the popular clothing retailer AllSaints.
This feature looks like it could expand to new and exciting sectors of ecommerce in 2015. Some experts have predicted that 2015 will be a year of key ecommerce acquisitions, listing Amazon’s potential acquisition of Instacart among the ‘Honourable Mentions’.
Instacart is a grocery delivery service in the US, and regular customers would surely be delighted to be offered a streamlined ‘Login and Pay’ option for their weekly stop. Why should Amazon stop there, though? In 2015, it could be poised to acquire several other businesses, and this would enable it to extend the reach of Login and Pay to new digital terrain.
What does this mean for SME Amazon sellers? Quite simply, your sales are likely to increase if you are an Amazon seller. The extension of Login and Pay into Europe also means that you may well have a noticeably larger number of European customers wanting you to ship items out to them overseas. 2015 is certainly looking likely to be a good year for eBay and Amazon sellers and for parcel delivery in general.
That being the case, it is crucial to get a robust parcel delivery strategy in place for 2015 so that you can cope with this increased demand. Parcelhub will enable you to save time and money no matter where in the world you are shipping to. Our multi-carrier shipping service will be able to deal with even large volumes of parcels (such as 20 a day).
