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Author: James Hayes

Shopper behaviour has changed irreversibly in the past 12 months. Their expectations have gone through the roof; they have shown a clear preference for online-first experiences and haven’t hesitated to abandon brands that couldn’t keep up. Most retailers struggled to adapt to these changes.   With the worst behind us (🤞), now’s a great time to take stock (pun unintended) of what worked for shoppers and what...

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