If your conversion rate is hovering around the 5% mark, yet you're spending a lot of money on advertising, then it is definitely time to stop and take a look at why such a large number of your visitors are turning away. Through thorough analysis of the customer journey through your website, you'll be able to better isolate the issues that are causing them to...
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E-commerce is growing at such a rapid pace – it's worth an estimated 110.5 billion euros in the UK alone, and globally, it’s predicted to hit 1.5 trillion dollars this year, a 20% rise. So it's not just a matter of making a sale, but holding on to the customer, in case they go elsewhere. A major part of online customer satisfaction lies in the...
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Any group of online consumers will probably tell you that their biggest reason for abandoning their shopping cart is due to shipping costs, but sometimes it's about more than simply the cost of delivery. The methods and policies retailers use to despatch orders also play a huge role when it comes to customer satisfaction. We're talking about everything from the estimated delivery dates, logistics, and the...
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Could your returns policy be costing you customers? New research claims that over 83% of shoppers would remain loyal to a brand or retailer that allowed for an easy returns service, and furthermore, most expect such a service to be free with more choice and convenience. The research seems to suggest that now would be a good time to take a long, hard look at your...
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It was a possible first for eBay when it sent out a customer email earlier this week, admitting it had displayed the wrong delivery estimates on item listings. The company, however, blamed the problems on a technical error and used humour when it told customers that they might receive their orders a whole two days later than previously expected - leaving out the apology bit...
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