Shopper behaviour has changed irreversibly in the past 12 months. Their expectations have gone through the roof; they have shown a clear preference for online-first experiences and haven’t hesitated to abandon brands that couldn’t keep up. Most retailers struggled to adapt to these changes. With the worst behind us (🤞), now’s a great time to take stock (pun unintended) of what worked for shoppers and what...
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Guest Article by Lucy McCormick, Content Marketing Manager at Pimberly Whether you’re a Marketing Guru for an online fashion brand, or a Technical Product Manager for a leading manufacturer, creating a seamless customer experience (CX) is essential in helping you maintain a competitive edge in an ever-changing environment. Your product information lies at the heart of this CX, so a PIM (Product Information Management) platform is...
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Guest Article by OnBuy It seems almost impossible to imagine how the world looked to entrepreneurs and businesses this time last year. Buoyed by the success of 2019’s Golden Quarter, we were all optimistic that the fresh decade ahead of us, and tremendous growth in online retail, would lead to consistent opportunity and fantastic advances. Yet the events of 2020 have led the entire eCommerce industry...
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Guest article by Avasam Online retailers have a lot on their plates right now. Right now, we’re in quarter four, which means making loads of sales – but it also means you’re gearing up for busy times, if you aren’t already there! If the appeal of your inventory to your customers is high, and you’re making plenty of sales, then you might be inclined to ride...
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In an increasingly global world where choice and convenience are king, the cross-border eCommerce market is booming. Selling internationally is a natural next step to take when expanding your online business - by entering the right market in the right way, you’ll be putting your products in front of hundreds of millions of customers. With so many factors to consider, how do you know where to...
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