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how important is packaging in ecommerce

No matter what kind of online business you are running, this question is integral to your operation. Why? Because packaging is far more than just a container for your products.   With the rapid expansion of eCommerce operations around the globe, consumers have never had more options for products or vendors to buy from. Yet there is one area that has remained lacking: a memorable customer experience.   In...

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The importance of diversifying your sales channels in eCommerce

As the COVID-19 pandemic has continuously affected society throughout this year, more businesses are now transitioning into digital stores and marketplaces to capitalise on the surge in demand for online services.   Retailers are impacted by the shutdown of brick-and-mortar stores, as companies such as J.Crew, Warehouse and Cath Kidston have entered administration and others have endured massive sales decreases. Online sellers are also impacted, with issues...

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ecommerce packaging guidelines

Guest article by Rodney Laws, Editor at Ecommerce Platforms   It’s typical of a short-sighted seller to view the point of conversation as the culmination of the retail process. Everything leads up to money changing hands, and once that’s done with, it’s time to move on to the next sale. What happens to the customers post-purchase? Well, that doesn’t really matter, surely. It’s too late now,...

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ecommerce growth plateau

You’ve hit a plateau.   You successfully got your online store going, got to a healthy 300 orders per day and learned so much in the process. But you are ambitious and want to continue to grow.   - Should you upgrade your Shopify subscription? - Should you move to Magento? - Should you be throwing more money at Facebook Ads? - Or start selling on Amazon?   These are the daily questions going...

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