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The importance of diversifying your product range

Guest article by Avasam   Online retailers have a lot on their plates right now. Right now, we’re in quarter four, which means making loads of sales – but it also means you’re gearing up for busy times, if you aren’t already there! If the appeal of your inventory to your customers is high, and you’re making plenty of sales, then you might be inclined to ride...

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How to sell internationally

In an increasingly global world where choice and convenience are king, the cross-border eCommerce market is booming. Selling internationally is a natural next step to take when expanding your online business - by entering the right market in the right way, you’ll be putting your products in front of hundreds of millions of customers.   With so many factors to consider, how do you know where to...

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how important is packaging in ecommerce

No matter what kind of online business you are running, this question is integral to your operation. Why? Because packaging is far more than just a container for your products.   With the rapid expansion of eCommerce operations around the globe, consumers have never had more options for products or vendors to buy from. Yet there is one area that has remained lacking: a memorable customer experience.   In...

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The importance of diversifying your sales channels in eCommerce

As the COVID-19 pandemic has continuously affected society throughout this year, more businesses are now transitioning into digital stores and marketplaces to capitalise on the surge in demand for online services.   Retailers are impacted by the shutdown of brick-and-mortar stores, as companies such as J.Crew, Warehouse and Cath Kidston have entered administration and others have endured massive sales decreases. Online sellers are also impacted, with issues...

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ecommerce packaging guidelines

Guest article by Rodney Laws, Editor at Ecommerce Platforms   It’s typical of a short-sighted seller to view the point of conversation as the culmination of the retail process. Everything leads up to money changing hands, and once that’s done with, it’s time to move on to the next sale. What happens to the customers post-purchase? Well, that doesn’t really matter, surely. It’s too late now,...

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