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Chocolate gift retailer is first WooCommerce merchant to integrate with Parcelhub

WooCommerce API Shipping Integration

Chocolate gift retailer is first WooCommerce merchant to integrate with Parcelhub


Following years of experience in food production, entrepreneurs Ed Starr and Damien Toms started out very small in 2014, trading at markets to establish The Amazing Chocolate Workshop brand and to gauge demand.

Unusual chocolate gifts UK
From initially offering a small range of hand-made premium treats designed to look like real life rusty tools, The Amazing Chocolate Workshop now have over 100 different chocolate gift products in multiple categories, catering for hobbies, in addition to special occasions such as Father’s day and Christmas.
After experiencing minor success at market stalls and craft fairs, the pair introduced their product range to shopping centres throughout the UK; the increased footfall led to significant growth.
Ed Starr explained: “Lots of shopping centre customers asked if we would sell online, and the reason we didn’t was initially because chocolate gifts such as ours are fragile. Following research into bespoke packaging, we launched our eCommerce website on the popular WooCommerce platform, to support the brick and mortar side of the business. Bucking the trend for most online retailers, the majority of The Amazing Chocolate Workshop’s online purchases are attributable to our nationwide presence at market stalls and shopping centres. Brick and mortar has been excellent for increasing brand awareness and driving online purchases”.

Powered by Parcelhub

Ed continued: “Because we’d worked with Parcelhub during previous business ventures, we already knew that it was the appropriate multi-carrier solution for our startup. Parcelhub offered us the opportunity to use one system to select loads of different carriers for next day, early morning and weekend deliveries. It gives us the power to utilise the appropriate carrier depending on level of urgency, dimensions and destination.”

Bespoke WooCommerce Integration

As with other integrations, complete WooCommerce shipping integration shortens The Amazing Chocolate Workshop’s label production to a few clicks of a mouse, while retaining them full control over every shipment. Additionally, the retailer is able to map shipping methods in WooCommerce, to courier services within Parcelhub for additional time saving and ease of use.
Besides its time and money-saving attributes, the stand-out feature for Damien and Ed has so far been Parcelhub’s Ecommerce Customer Support solution:
“Parcelhub has made the online side of the business a lot easier to manage. The Ecommerce Customer Support team is unbelievably helpful and is surely the best thing about Parcelhub. Any parcel tracking queries go straight to the CS team who deal with everything really quickly and professionally; we don’t hear from customers unless they need a refund. It saves us time and makes us a more professional business. Not only does Parcelhub save us time and money, it also adds value to our business offering.”

WooCommerce Courier Plugin

Pictured: Damien Toms (left) and Ed Starr. founders of The Amazing Chocolate Workshop

Extraordinary Growth

In the last year alone, The Amazing Chocolate Workshop’s online sales volumes have grown by more than 500%. This, combined with seasonally fluctuating demand has led to potential issues that Parcelhub has protected the merchants from:
“Thanks to Parcelhub’s proactive SMART Notifications platform, our customers don’t have to have any problems with deliveries because Parcelhub deals with them before they happen; this really helps throughout peak seasons and empowers us with a dedicated white label customer services offering that allows us to focus on fulfilment and product quality; unlike businesses dealing with carriers directly, we don’t have to worry about being experts in courier services because Parcelhub takes care of that on our behalf.”

Ambitions for the Future

Ed and Damien’s ambitions for the future are to continue expanding their product range, develop the business internationally and to become recognised as a mainstream chocolate brand.

About Parcelhub – The bespoke parcel shipping solution.

woocommerce couriers fastway please alternativeParcelhub is a multi-carrier shipping and eCommerce customer services solution. Flexible and scalable, it integrates seamlessly with marketplaces, eCommerce platforms, OMS and WMS systems, providing hundreds of multichannel retailers, global brands and wholesalers with one access point to 20+ carrier partners and 300+ services.
Distributing more than 6 million parcels on its own carrier contracts every year, Parcelhub’s free multi-carrier shipping software grants hundreds of national and global businesses access to ‘pooled volume’​ discounted rates from its carefully selected range of carrier partners, including Yodel, Hermes, DPD, UK Mail, DHL, Whistl, UPS, DX, Parcelforce, CollectPlus, SkyNet, ArrowXL, Interpost, Panther Logistics, Direct Link and Palletforce. Dedicated proactive parcel management comes as standard.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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