Cash in this Christmas with our eBay and Amazon selling tips
For many Amazon and eBay sellers, Christmas is the busiest time of the year; however, it can also be the most competitive. With millions of sellers scrabbling to cash in on the seasonal rush, it can be easy to get lost in the mix. So, to help you make the most of your eBay listings this festive period and ensure your online store enjoys a very merry Christmas, we’ve put together a short series of eCommerce tips to help. Consider it our Christmas present to you!
A picture is worth a thousand words
It may sound obvious, but you’d be surprised how experienced sellers get even this simplest of things wrong. Posting dingy, low-quality pictures will have an adverse effect on your sales. You don’t have to be Ansel Adams, but try and make sure your snaps are well-lit, and the entire item is in frame, giving customers all the visual info they require.
If you’re selling an item with a lot of additional pieces or parts included, pad out your gallery with extra photos just so customers can see exactly what they’re getting.
Don’t skimp on your item description
Try and include as much information in your item description as possible; eBay’s item specifics let you go into minute detail, allowing you to comment on an item’s condition, specs, and country of origin, among other things. As consumers, we crave information, and the more sellers supply us with, the more likely we are to part with our hard earned cash.
If you possess good writing skills, take advantage of them by peppering your listings with a bit of humour; you could even give customers a condensed history of what you’re selling. In closing, put a little care and attention into your product descriptions and customers will begin to take notice.
Be clever with keywords
Although it can be tempting to stuff your product titles with keywords in an attempt to claw your way up the search engine rankings, you might actually be doing more harm than good. Instead, focus on one or two unique, core keywords. Less commonly used words actually return better search results, so avoid clichés and climb the leaderboards.