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Parcelhub eCommerce Startups – Sauce & Brown Clothing

How to start up a clothing business online

Parcelhub eCommerce Startups – Sauce & Brown Clothing

Interviewees: Andrew Frogson / Anthony Wallis
Company Name: Sauce & Brown
Location: Annesley, Nottinghamshire
Twitter: @sauceandbrown
Facebook: Sauce & Brown


Interviewer: Simon Wright, Marketing Manager at Parcelhub Limited




1) Sauce & Brown is an instantly memorable name for a clothing brand. And your shirt designs are brilliant. I’m sold. What inspired you to create this brand?

We have both been in the textile industry for many years, working in suppliers to the high street. After both being made redundant, we bought the business from our ex-company, continuing to work on digital textile printing. With this in mind, we always had a vision to create our own brand. To set ourselves aside, we only produce 100 of each design. When its gone, its gone. No repeat orders. Affordable yet exclusive, is our strap line.

2) You have over 28,000 followers on Facebook. How did you manage to build an audience this big and which strategies did you pursue?

This has been built by being out there at events, handing out business cards, talking to the people about our brand. The key is to mix social and digital marketing.
We also do some advertising on Facebook. We aim worldwide, as this is where we want the brand to be.

3) Which eCommerce platforms (eBay, Amazon, Magento etc.) do you currently sell via?

We only sell on our own Website at the moment, but actively looking at Asos. We are looking at eBay, but not sure if it is the right audience, but we are looking at it…… In fact we will be putting the odd product on….
Amazon we feel is just not correct for us…

4) What would you say your greatest challenge is in as a small business?

The challenge is to be different. How to set ourselves apart from everyone else.
Everything is online, but people want to see the people behind the brand. Again, it is back to the mix of social and digital.
It is not easy. It’s a real roller-coaster. It’s about digging in, and continuing in what you believe. A case of try, and try again.
I would also say that there is not much help out there for small businesses. The amount of times we have applied for funding is exhausting…..

Sauce and Brown Clothing Nottingham Small Business Startups

Andrew Frogson (L) and Anthony Wallis (R), founders of Sauce and Brown. Image Source –


5) Bellroy and MVMT (watches) are great examples of eCommerce being marketed to perfection. I think this because they both use a healthy mix of incredible photography and clever retargeting via Social Ads. Have either of these brands been an inspiration for your brand? If not, have any other brands inspired you to build your brand?

Bellroy are amazing. A great inspiration to us. I would also throw in Shore Project, who make watches.

6) Where do you see Sauce & Brown in 5 years’ time?

We want Sauce & brown to be truly global. Not on the scale of Superdry, but recognised, and in independent stores worldwide…

Parcelhub helps over 500 UK eCommerce Startups save time and money on their parcel shipping. Click Here to find out how we can help you.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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