Setting up a small eCommerce business can sometimes feel like you’re David squaring up against Goliath. There are so many big name brands out there who have already staked their claims in this busy marketplace that it can leave you wondering if you’ll ever get a piece of the action. Yet, with good planning and realistic goal-setting, it is possible for a small business to really flex its muscles and make an impact in the eCommerce environment.
Here are a few eCommerce tips to set you off in the right direction:
Make sure your URL is the name of your company
In the early days of your small business, it is unlikely you will be up at the top of the search rankings for your related keywords. Therefore, anything you can do to make your website easy for potential customers to find will be an advantage. Making sure your URL matches the name of your company is a good way to do this. That means no extra numbers, symbols, letters or words if possible.
Believe the hype – search ranking is everything
Anything and everything you can do to improve your search engine optimisation will be well worth doing. SEO is not just some fancy buzz-term that makes online marketers feel smart. It is the lifeblood of eCommerce. So, how do you do it without employing an expensive expert? For starters, take these three simple steps:
1. Update your site with regular, relevant, well written content, at least twice a week.
2. Link build by creating a relationship with other eCommerce sites that you can develop as link partners.
3. Invest time in social media, sending out interesting messages and getting involved in pertinent discussions.
Value is the key
Given the competitiveness of eCommerce, there is this strange tendency to think that it is all about undercutting the competition – the person with the cheapest price will win. In truth, it is the company that offers the best value for money that will have the long-term success. Focus on providing a long-term, positive experience for your customer that goes beyond the point of purchase.