Out of all of the multi-channel retailers currently operating online, eBay is indisputably one of the most successful. There are currently over 155 million eBay users across the globe and eBay’s Global Shipping Programme processes over 220,000 packages every day. In order to tap into this thriving online network and compete with rival eBay PowerSellers, it is important that you tailor each and every one of your eBay listings so that they will captivate the interest of as many users as possible. To help you do this, listed below are our top three tips on how to improve your eBay listings.
1. Schedule your auction listings to end at peak shopping times
You need to pay close attention to timing when selling items via auction on eBay to ensure that as many users as possible will be bidding on your listings when they end. Therefore, you should always schedule your eBay auction listings to end at peak shopping times, such as on Sunday evenings, in order to attract the custom of numerous prospective consumers.
2. Utilise social networks
A recent Deloitte consumer survey revealed that half of the online users surveyed were influenced by social media sites and blog posts when making purchases on eBay. So you should endeavour to advertise your eBay listings, as soon as they become live, across your various social networking profiles. By doing so, you can significantly increase the amount of traffic generated towards your eBay seller profile and all of your current listings.
3. Remember post-sale etiquette
The period of time following your eBay sale is instrumental in securing positive feedback from your consumers and consolidating your reputation as one of the most trustworthy eBay PowerSellers. You should send confirmation emails to all of your eBay consumers both when you have received their payments for the items in question and when you have dispatched their items to them. If you carry out these courteous post-sale protocols following every successful eBay listing, you will be much more likely to receive positive feedback from your satisfied consumers.