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Selling the must-have Christmas toys on eBay

Selling on eBay During Christmas

Every Christmas it seems that there’s a must-have toy, and with both online and traditional stores having to share the stock, it’s increasingly hard to get hold of them. However, if you have the patience, or even just a stroke of luck, you may be able to get one of these rare toys to sell on for a profit. For Christmas 2014, the toys of the moment are Frozen dolls, with many of them re-selling for thousands on eBay, and therefore sellers are keen to snap them up to sell to eager parents. Here’s what you need to know if you are planning to resell toys, and with a few e-commerce tips you can maximise your profits.

Timing is everything

It’s no use sticking toys on eBay on Christmas eve; people will have finished their shopping and be looking for the sale bargains. Although, if you put things on too early then you’ll not gain enough interest. Smart eBay and Amazon sellers know that the mid-November onwards is one of the best times to start a bidding war for the must-have toys, and if it’s getting close to the big day then offering a fast shipping option means that even last minute shoppers can get their parcels in time for Christmas.

Build a reputation

People are wary of buying expensive or rare items from those with zero feedback, so if you’ve never sold on these sites before, you should spend a couple of months building a reputation. Find some smaller items to resell, and make sure you use fast, reliable shipping, with items arriving in perfect condition. This will get you a great feedback score, and ensure people are happy to bid with you.

Perfect condition

When buyers choose an item from a reseller, they don’t want something that looks second-hand, especially when paying a lot. You should therefore choose a parcel delivery firm that gets your package to its destination in perfect condition, ensuring there are no disputes or chargebacks to deal with.
Reselling toys at a profit can be a great way to pay for your own Christmas, and with eBay users willing to pay top prices, you can cash in on the latest trends.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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