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How to use Magento to improve your eCommerce user experience

How popular is Magento?

How to use Magento to improve your eCommerce user experience

As matters stand, over 240,000 merchants across the globe utilise Magento to enhance their eCommerce sites. Irrespective of whether you are a start-up business, are competing with rival eBay PowerSellers or are an established eCommerce site looking to improve your current business model, listed below are some of the ways in which you can utilise Magento to provide a better eCommerce viewing experience for your users.

1. Connect with eCommerce outlets and tools

Magento enables you to connect your site with PayPal, MailChimp, Google Shopping, eBay and other eCommerce tools. By syncing your various eCommerce outlets and tools within a unified Magento platform, you can boost your online reputation and encourage more prospective customers to purchase from your brand.

2. Capitalise upon product prompts

There are three functions of Magento that you can use to encourage your customers to view and purchase more of your products: up-sells, cross-sells and related products. Up-sells are prompts that you can implement which will suggest alternative, higher quality items that your customers may wish to purchase that are similar to the item that they are currently viewing. Cross-sells are prompts for cheap, impulse items which your customers may be encouraged to purchase that can be displayed on your eCommerce product pages or within a shopping cart. Related products are prompts for items that are intended to be purchased in conjunction with the item that your customer is viewing. These prompts can be inserted on your product information pages. By capitalising upon the vast potential of these various product prompts, you can improve the user experience of your eCommerce site, engage with your users and increase the likelihood of these customers purchasing more products from your company in future.

3. Attract mobile device users

All Magento shopping carts utilise a responsive design, which makes them accessible for desktop, laptop, smartphone, tablet and mobile device users. These mobile-friendly practices garner customer loyalty, so they are instrumental in generating greater profit margins for your site. For example, Amazon and eBay PowerSellers establish a strong online reputation by delivering consistently high levels of customer service to their consumers, which secures their return custom. By making your eCommerce website mobile-friendly, you can provide a similarly exceptional experience for your customers that will ensure they return to your site and recommend your services to other users.

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Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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