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When a multichannel management tool is relevant for your online business

What is a multi-channel retailer?

When a multichannel management tool is relevant for your online business

When 2014’s most profitable shopping day brought in an unbelievable £810 million from online sales alone, the world realised that eCommerce was having a moment. Black Friday, followed by Cyber Monday, were two of the biggest shopping days in the commerce calendar which until a few years ago, would have been unthinkable before the Christmas period.
 
It makes sense for retailers then to have a presence online as well as on the high street. With the right site design combined with functional user experience and great products, customers will be racing through your ‘virtual’ doors. What multi-channel selling does well is market your brand to a wider network of people and market places that inevitably leads to much needed choice and ultimately more sales.
 
Although there seemed to be no actual point in time that marked the consumer move from high street to virtual, analysts say that almost half of consumers had begun to research a product online before they bought it. With this came an explosion of market places such as Amazon, eBay, Etsy, and most recently, Alibaba. Each of these has millions of visitors each day, and therefore millions of potential sales, making it important to have a foot in the virtual world, as well as a physical shop window. Now the web is seen not only as a virtual shop, but also as a trustworthy source of product information, with customers going online to write detailed reviews, instantly building loyalty and credibility.
 

What are the benefits?

 
Making the decision to move to a multi-channel solution for your online business should be a simple one. The most obvious point when it comes to their benefits is that they are an effective time saving tool which makes selling to large customer bases run smoothly and efficiently. It is rare that after the initial implementation of the tool, there isn’t a noticeable increase in margins. And what retail owner would not want to make some much needed space for other areas of business? Multi-channel solutions such as eSellerPro allow you to also save on staffing costs as added extras such as stock control, reporting and analytics, and back office automation are all part of the product. As a smaller retailer, or an individual seller, this is invaluable.
 
With 13% of the UK economy attributed to online shopping, and 71% thinking they can get a better deal online, it would be unwise for retailers not to be online and managing their sales. Growing your sales, automating your processes and reducing your costs are at the core of the eSellerPro proposition, and we build on our years of experience to help customers beat their industry specific marketplace selling issues. Maximising your position within these market places is vital to any successful online business, so having a multichannel management solution is a clever answer to handling the time you haven’t got to spare.
 
eSellerPro on eBayeSellerPro is a specialist cloud-based multichannel platform provider that helps brands and retailers accelerate their ecommerce businesses. We can transform your core business processes and reduce operating costs, so you maximise your profit and outperform your competitors.
To find out more about how eSellerPro can help you grow your business across multiple channels, visit eSellerPro.

Simon Wright

Marketing Manager at Parcelhub - Part of the Whistl Group

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