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Optimise your Amazon listings with these invaluable tips

How to optimise Amazon listings

Optimise your Amazon listings with these invaluable tips

Amazon’s online marketplace attracts huge numbers of shoppers, juggling more traffic and search engine queries on your average business day than almost any other e-commerce platform. At last check, Amazon’s profits had grown by 23%, generating a revenue of $19.74 billion, a healthy chunk of which comes directly from its marketplace Amazon sellers.
This is good news for Amazon sellers, but it also means that competition is fierce, especially for small businesses. If you want to one-up your competitors and stay ahead of the curve, optimise your listings with these invaluable e-commerce tips [].

A catchy title

A good title should take advantage of all the available space, and include at least one or two strong keywords. The title still has to be clear, sensible, and consumer-friendly, so don’t wedge the keywords in there haphazardly. Most consumers don’t bother with punctuation when searching either, so resist the temptation to litter your titles with extraneous commas, colons and exclamation points.

A creative flourish

Be creative when coming up with keywords, taking pains to avoid using the same, tired terms as everyone else. Experiment with your titles, subbing in and out new keywords to determine which ones work best.
If you’re having trouble coming up with keywords, put yourself in your customer’s shoes and try to imagine the types of words and phrases they might use when searching for your products.

Come to terms with search

Handily, Amazon sellers can include additional search terms for their products during the listing process. If you’re not taking advantage of these, now is the time, as fleshing out the fields with additional terms and keywords will give your search rankings a much needed shot in the arm. If you’re selling eco-friendly T-shirts for example, including the words ‘fair trade’, ‘organic cotton’, or ‘screen printed’, will help you cast a wider net and snare more customers.

Too much information

Including product information in your item description is always a good thing; after all, consumers want to know exactly what they’re spending their money on. Overloading them with too much information, on the other hand, can be off-putting. To avoid overloading your customers, limit yourself to only the essential information, and use bullet points to present it in a clear, attractive way.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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