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The Impact of GDPR on eCommerce Tag

GDPR online retail sector

Ecommerce runs on data. In fact, data is now such a vital part of business that its value has been likened to the ‘new oil’. With the rise of Customer Data Platforms (CDPs) and the well-established practice of using CRM, EDM and BPA systems to run businesses – not to mention the drive for personalisation – means that all retailers now drill for data at...

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