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Turn browsers into buyers with these simple tips

Increasing eCommerce Sales

Turn browsers into buyers with these simple tips

At Parcelhub we’re dedicated to helping small businesses, offering invaluable tips and tricks in a bid to help their online store-fronts find success.

One thing we’ve noticed many small businesses struggle with during their first forays into the world of e-commerce is converting browsers into buyers. Of course, any traffic coming to your website is good, but in order to capture the market, beef up your shares, and start racking up those all-important conversions, a little strategy is required.
The following blog post briefly outlines a handful of excellent strategies, all designed to help your e-commerce website start converting.

Take stock

If you don’t already do it, start providing real-time stock numbers and updates on your product pages. Customers like to know that what they’re ordering is in stock and readily available before they even think about reaching for their credit cards. The more information you can provide – stock numbers, delivery times, packaging info – the more likely they are to complete checkout.

Hit the campaign trail

There’s a good reason Google Adwords shopping campaigns are so effective; they allow people to compare prices on hundreds of products directly from the search page. This means potential customers could be less than a click away from a conversion following a simple online search.
Compared to traditional advertising methods, Google shopping campaigns generally return a much higher number of conversions. What’s more, you only need to set up a simple feed to get started. It’s fast, it’s efficient and the results more than speak for themselves.

The price is right

Get into the habit of scouring the market, researching the prices of your most important items regularly. Adjust the prices of your stock accordingly, ensuring you’re not pricing yourself out of the market.

An unexpected guest

Although there are plenty of incentives to get people to register with your website, not everyone is comfortable having all their personal info saved online. In fact, making sign-ups mandatory is a quick way to crush your conversion numbers. Instead, offer a guest checkout, giving customers the opportunity to register upon the completion of their order.
Remember, the fewer obstacles you put between the customer and their purchase, the higher your conversion rates will climb.

Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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