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UK public not ready for drone delivery, survey suggests

Will Amazon do Drone Delivery?

UK public not ready for drone delivery, survey suggests

With the rolling out of drones for eCommerce fulfilment purposes getting ever closer, a UK based eCommerce website has conducted a survey in order to ascertain the attitude of the public towards this technological innovation. The survey, conducted by Give As You Live, a charity and eCommerce website, asked a section of the general public about their opinions on the coming possibility of drone delivery, as well as a number of other questions on the subject of drones.

Let’s take a closer look at the results.

Of the people questioned, only 30% said that they would be happy to receive their deliveries by drone. This is compounded by the fact that 22% of people also said that they questioned whether drones would be able to deliver their items to the correct address, with another 30% wondering if drones could handle delivering large or heavy packages. Furthermore, 5% of people said that they would not feel that their items were safe when being delivered by drone, and another 5% said they would consider stealing items from delivery drones, if possible.

How will this kind of public perception affect UK based Amazon sellers and other eCommerce traders?

Whilst the results of this survey do suggest that many people in the United Kingdom are not ready for the roll-out of drones as eCommerce delivery vehicles, we cannot take this to mean that drones will never be suitable for use in this manner. Many technology experts predict that it will take a while for the general public to adjust to the idea that what are essentially robots will be delivering their orders. However, the idea is that once drones become a part of everyday life, more people will become adjusted to them, and they will be seen as normal. For UK based Amazon sellers, this means that although drones are on the horizon, they might not be as accepted as companies like Amazon first thought. Therefore, it may be a case of some buyers opting out of drone deliveries when they are first rolled out. For now, however, we will have to wait and see.

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Simon Wright

As SEO and Content Marketing Manager at the Whistl Group, Simon has over 10 years' experience in both B2B and B2C marketing, and as a result, offers a unique perspective on the pre- and post-checkout delivery experiences. Simon writes regularly for both the Parcelhub and Whistl blogs and is passionate about helping retailers make delivery their competitive advantage.

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