Who are Footballher?

Footballher began with one father's mission to ensure his daughter felt confident and included when participating in football. This journey started back in 2022, during the Women's Euros. While shopping on Oxford Street for football clothing for his daughter, Connor, the founder of Footballher, visited numerous major retailers. He found nothing suitable for her in terms of fit, style, and colour.

Disappointed that the only available options were unisex or boys’ designs, he resolved to ensure his daughter, and all women and girls, never felt excluded from football due to a lack of appropriate clothing.

By 2024, that vision had become a reality. The brand has quickly gained a large following on social media, with thousands of people sharing similar experiences and seeking a solution.

Product launches have sold out rapidly. With their summer training collection scheduled for release in June, this inspiring brand has a promising future. They are building a reputation for nurturing an inclusive community where every individual can bring their best self and unique talents to the field.

The Challenge

Social media momentum has been a key factor in Footballer’s growth. However, this growth has presented operational challenges in scaling the business, particularly when catering to an international audience so early on. Footballher has customers in 25 countries and initially relied on a single carrier for deliveries.

While this single-carrier solution worked for a small volume of orders, it soon became problematic.

Parcels were being sent without tracking, both domestically and internationally. This resulted in delivery times of 3 - 5 days for UK orders and up to 28 days for international orders. Consequently, the number of "where is my order?" enquiries from eager customers increased.

Additionally, staff had to take multiple sacks to the drop-off point each day with large numbers of parcels. This was not only inconvenient but also meant an earlier dispatch cut-off time.

The Solution

Footballher recently partnered with Parcelhub, which now provides a range of delivery solutions to support their growth.

All orders are now dispatched using a tracked delivery service. This provides reassurance and an improved delivery experience for customers. Given the high customer expectations associated with in-demand products, offering real-time notifications and updates on delivery status helps to reduce delivery anxiety and enhance customer loyalty.

Footballher also benefits from regular collections for all deliveries, regardless of the delivery option or destination. This frees up time for more critical business areas, such as product development and marketing, while also allowing for a later cut-off time to fulfil the day's orders.

Furthermore, Parcelhub has enabled Footballher to offer customers a choice of delivery options, including fully tracked standard delivery and express delivery. Providing customers with choices at checkout improves their overall experience and allows customers to select a delivery option that aligns with their preferences and budget.

Ongoing Support and Partnership

Footballher is preparing for the June launch of its summer training collection, and many customers have already signed up in anticipation. This is expected to be a busy period for the brand, and Parcelhub is ready to provide support. Our multi-carrier solution, with a single collection and single point of contact, helps brands to streamline operations, reduce overall shipping costs, and enhance the resilience of their delivery network.

As Footballher continues to grow, Parcelhub will support that growth by providing tailored delivery solutions to meet the evolving needs of the business and delight their customers with efficient order fulfilment and delivery.