According to analysis from the Whistl Group, 45% of shoppers have changed their mind about making a purchase online due to dissatisfaction with the delivery options available. Having spent time and money in trying to make a sale, retailers can fall at the last hurdle if they do not provide flexible delivery options.
The impact of parcel tracking and transparency has become more important to consumers as they increasingly rely upon home delivery of parcels following the closure of non-essential retail due to Covid-19 lockdowns.
In 2020, 84% of the UK population shopped online, receiving over 2.8bn parcels, an average of 17 per person per year. Of those polled, 65% chose to shop online due to the convenience of home delivery.
The analysis also found that the ability to track these online purchases had a significant impact on improving the confidence of making a purchase for over 70% of consumers.
The most popular options consumers look for in a parcel tracking service are:
Melanie Darvall, Director of Marketing and Communications, Whistl, said:
“Our analysis shows that parcel tracking has considerable benefits for online retailers in converting sales. It provides transparency and reassurance for customers leading to reduced customer enquiries. Time spent and money spent on handling tracking enquiries can be better invested in converting additional sales.
“With Parcelhub, part of the Whistl Group, you can provide more transparency to your customers, with a choice of parcel tracking options, including 24-hour and 48-hour delivery windows and options for delivery diversions. With Parcelhub, your customers will have more control of their deliveries.”
Check out the full Parcel Tracking Research for more insights.
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