Sam Culshaw, the co-founder, explains: “The footwear and apparel retail market was already saturated when we launched Supereight and has become more so over time. This means we have had to go above and beyond to stand out by offering a greater product range, faster delivery, and better customer service.”
Sam describes how they overcame challenges: “Initially, we were only shipping throughout the UK and worked with Royal Mail. Continued product diversification and cross-border sales expansion led to the introduction of DPD for shipping into mainland Europe. As sales to the USA developed, we introduced DHL as another shipping option.

Consolidating all processes into a single platform

“Eventually, we had to deal with a number of carriers, which became inefficient and laborious. Working directly with carriers proved strenuous. Not only did we have to coordinate multiple pickups, but each carrier also has its own shipping and tracking portal. Each portal would only connect to one printer, and each had a different label size. Uploading all of our order data into three different portals daily became extremely time-consuming. Consolidating these processes into a single platform has been a major benefit of working with Parcelhub.”

Sam continued: “Collaborating with Parcelhub has given us the confidence to deliver on our promise of, for example, next-day delivery.”