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Parcelhub & musicMagpie: Delivering Success in the Circular Economy

April 2025


Who are musicMagpie?

musicMagpie is a leading online platform for buying and selling pre-owned technology and media, including books, CDs, DVDs, smartphones, tablets, and game consoles. Founded in 2007, the company has experienced substantial growth, becoming a major global marketplace seller. musicMagpie has garnered over 19.5 million positive eBay reviews, sold over 45 million items, and consistently maintained a 99% positive feedback rating on the platform.

The Challenge

musicMagpie partnered with Parcelhub in 2012. Initially, musicMagpie faced the challenge of managing significant delivery demands and customer expectations while maintaining competitive low average selling prices. This required a tailored delivery solution that enabled them to maximise their internal sorting processes and provide cost-effective fulfilment of customer orders around the clock.

As musicMagpie's business has grown, so have its challenges. Increased order volumes necessitated arranging multiple daily collections at times that aligned with their dispatch schedule. It was also crucial to ensure timely order handovers for final-mile delivery to meet customer expectations.

The Solution

Parcelhub has worked closely with musicMagpie over the years, refining the delivery solutions we provide and developing a deep understanding of their unique business needs.

The success of this relationship is driven by our account management process, regular review meetings, and transparent communication regarding business performance and future plans. Our commercial approach and appreciation for musicMagpie’s business model have enabled us to adapt our processes to suit their operational requirements.

Ongoing Support and Partnership

We are excited to continue our partnership with musicMagpie and explore innovative delivery solutions together. The pandemic drove a resurgence of consumer interest in buying and selling second-hand books and media, and this trend has shown little sign of slowing.

Consumers are increasingly mindful of their purchasing decisions and actively seek out businesses that offer more sustainable options. The recommerce market in the UK is estimated to be worth £6.5 billion and is projected to grow to £12 billion by 2028.

musicMagpie is well-positioned to remain a market leader in the recommerce space, providing customers with an environmentally responsible way to trade in pre-owned electronics and reduce e-waste. Additionally, they help ensure that traditional media like books and CDs find new homes, bringing enjoyment to others rather than ending up in landfill.

Parcelhub is proud to be musicMagpie's trusted delivery partner, supporting their commitment to a circular economy and promoting greater value and sustainability.

The team have always strived to assist us in reaching a resolution. It is refreshing to work with a team that is commercially driven, but who genuinely seem to care about our business and its success. 

Adam Kirby, Group Head of Operations MusicMagpie

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